Alliant Poaches Lockton VP for National Benefits Expansion

Alliant Insurance Services has tapped 30-year industry veteran Bryan Feitel to lead national business development for its Employee Benefits Group. Feitel joins as a Vice President from a prior role at Lockton, signaling an aggressive growth play for the insurance brokerage.

• Benefits arms race: The move shows the nation's 5th largest insurance broker is doubling down on its benefits division. The hire positions Alliant to compete more fiercely in a market defined by soaring healthcare costs and a need for smarter benefits solutions.

• A one-two punch: Feitel’s appointment isn't happening in a vacuum. His hire closely follows the recent addition of Jaycy Igarashi as the firm's new Senior Vice President of West Coast benefits, pointing to a coordinated national talent acquisition strategy.

• The company line: "Bryan has a rare ability to operate at both the strategic and tactical levels, making him an exceptional addition to our team," said Kevin Overbey, President of Alliant Employee Benefits, in the company's official announcement. "His industry relationships, business development acumen, and commitment to delivering measurable results will be invaluable as we continue to expand our footprint."

By poaching senior talent from rivals and making parallel hires in key regions, Alliant is sending a clear message that it intends to aggressively expand its market share in the lucrative employee benefits space. The hiring spree appears to be broader than just the executive level, as Alliant currently lists 168 open jobs on its company LinkedIn page.